Shop With Pride: 30+ Rainbow Buys That Give Back

I've been making an effort to shop smarter by supporting women-owned, Black-owned, AAPI-owned and other minority-owned businesses, and for Pride month, I recently highlighted all of my favorite LGBTQ-owned home brands to support all year long. Beyond spending money directly with LGBTQ businesses, June is a great time to shop with companies that have committed to giving back to LGBTQ organizations. One way I’m shopping smarter is by supporting companies that give back to causes I care about. So for Pride Month, I’ve created a mega shopping guide for companies donating to LGBTQ non-profits. This rainbow shopping blitz features everything from cookware to decor to a big bouquet of colorful roses, and there are some great gift ideas for family and friends, too.

HOME DECOR + GIFTS

Williams Sonoma: Williams Sonoma's collection of homewares, cookware and decor to benefit The Trevor Project is back and better than ever. There's kitchenware designed by The Trevor Project as well as refreshing fragrances and candles in shimmering holders. And because it's WS, there are tons of sweets, too, from rainbow sugar cookies to a new Pride punch.

Pottery Barn: William Sonoma's sister brand Pottery Barn also has a collection of items benefiting The Trevor Project and its company-wide with a rainbow motif in items at PB, PBTeen and Pottery Barn Kids. We love the matching family pajamas from infant to adult.

The Bouqs: For the sixth year in a row, The Bouqs Co. has partnered with the Los Angeles LGBT Center and brought back its popular Rainbow Bouqs for Pride Month. Twenty percent of the purchase price for each bouquet will go to the center for healthcare, housing and education programs.

PopSockets: Did you know that PopSockets has a collection of PopGrips that give 50 percent of profits back to charity? It’s called Poptivism, and many of these PopGrips support national groups such as It Gets Better Project, Hate Is a Virus and Know Your Rights Camp.

Havly: For every Bowie bath towel sold, Havly will donate $1 to manufacturing towels for shelters providing a refuge for LGBTQ youth experiencing homelessness.

West Elm: West Elm is offering a 50 percent giveback on all LOCAL products in support of The Trevor Project. If you’ve never shopped West Elm’s LOCAL section, now is a great time to start! It features small businesses and artisans as well as LGBTQIA+ and BIPOC designers and creators across the country.

Cadence: Cadence partners with the Trans Women of Color Collective year-round. When you buy the rainbow icon tile for their capsule systems, Cadence will donate 100 percent of the proceeds to the collective, whose mission is "to uplift the narratives, lived experiences and leadership of trans and gender non-conforming people of color, our families and comrades as we build towards collective liberation for all oppressed people."

Disney: The Disney Pride Collection was created by members and allies of the LGBTQIA+ community within The Walt Disney Company. This year’s line has several cute kitchen buys such as these Starbucks tumbler cups with a vibrant rainbow pattern on the straw and inside wall. Globally, Disney donates to more than two dozen LGBTQIA+ organizations and in the U.S. Disney supports GLSEN, Ali Forney Center, LGBTQ Center OC, Los Angeles LGBT Center, PFLAG National, SF LGBT Center, The Trevor Project and Zebra Coalition.

IKEA: For June, IKEA U.S. will donate 100 percent of sales of its iconic rainbow STORSTOMMA bag to Rainbow Railroad, an organization focused on providing safety to the LGBTQ+ community from state-enabled homophobia and transphobia.

FASHION + ACCESSORIES

Teva: The sandal company launched a new Pride collection last year with rainbow-striped and Trans Pride striped straps. The collection is in tandem with Teva’s $20,000 donation to one-n-ten’s Camp OUTdoors programs, which is dedicated to helping BIPOC and LGBTQAI+ youth develop leadership skills, work in collaborative ways and develop a strong sense of self and community.

GlassesUSA: For every pair of glasses from the Love-4-All collection sold during June, GlassesUSA will donate 10 percent of proceeds to Outright International.

Conscious Steps: The sustainable sock company supports many nonprofits throughout the year and there are dozens of rainbow and Trans pride designs supporting The Trevor Project.

LOKAI: For each Pride Lokai sold, the bracelet company will donate $1 to the Point Foundation, a national LGBTQ+ scholarship fund.

Bombas: The sock brand is celebrating Pride Month with new rainbow designs, from stripes to rainbow checkered. And for every pair you purchase, a pair will be donated to someone in need in the LGBTQ+ community through the Ruth Ellis Center, which gives much-needed resources to young LGBTQ+ individuals facing homelessness.

Levi’s: In support of its 2024 Pride collection, Levi's is donating $100,000 to OutRight Action International, which is working to advance LGBTQ+ rights across the globe.

Happy Socks: Ten percent of proceeds from the Happy Socks Pride Socks collection will be donated to InterPride. And it's not just for June. The give-back campaign is year-round.

EyeBuyDirect: The Eyewear Pride Collection includes different glasses styles with rainbow-colored frames and EyeBuyDirect is donating 100 percent of sales from the collection to the Trevor Project.

Converse: To date, Converse has donated nearly $2.5 million to local and global LGBTQIA+ organizations including the It Gets Better Project, Ali Forney Center, BAGLY and The Theater Offensive. The 2024 Pride Collection features select customizable sneakers designed by LGBTQIA+ Converse employees.

BEAUTY + WELLNESS

Peace Out Skincare: Now through July 6, $5 from each limited edition Pride Acne Dot pack sold will be donated to The Trevor Project. Together with customer donations, Peace Out has committed to an overall minimum contribution of $25,000.

FOOD + BEVERAGE

Baked by Melissa: Baked by Melissa’s Pride Collection features colorful bite-sized cupcakes and is available for nationwide shipping. Ten percent of net proceeds from Pride Cupcakes will be donated to The NYC LGBT Community Center, which empowers the LGBT community in New York City.

Brew Dr: For the fifth year, Brew Dr. has partnered with The Trevor Project to make a rainbow-wrapped, limited-edition kombucha. In addition to the Love Wins packaging, Brew Dr. is donating $50,000 to The Trevor Project.

Noodles & Company: Starting June 12th, Noodles is pledging 100 percent of proceeds from its Pride Crispy sales to Out & Equal, which advocates exclusively for LGBTQIA+ workplace equality.